About the Agency

Representing professional basketball players and coaches for 2 decades

About the Agency

Ron Sport, founded by Roni Lupu in 2001, began by representing some of the very best foreign, professional, female basketball players ever to have played for Israeli teams, in the purpose of greatly promoting their careers.

Lupu, a graduate of the Nat Hollman School for Basketball Coaches at the Wingate Institute for Physical Education and Sport has developed over the years a wide ranging network with Israeli coaches and managers based on total professionalism, trust and friendship.

We work in partnership with Mike Cound (The Cound Group Global) including Prodep Agency and we are their exclusive representative in Israel for players including names such as Jennie Sims, Victoria Vivians and Camille Zimmerman. These are just a few of the exceptional American players represented by Ron Sport during their professional career in Israel.

Agency and Players growing and developing together

Representating the basketball agency in Europe Beo basket and the American agency Excel, both are one of the biggest basketball networks all over the world.

Rosport Basketball agency

If you are looking for representation in EU market you are welcome to contact me - Roni Lupu Fiba certified agent - Please contact me at roni@ronsport.com or WhatsApp +972-505-599192

Major Basketball Leagues in Israel & Europe

 Starting in June 2025, Roni Lupu began exclusive representation of the biggest basketball agency in Europe Beo basket of Misko Raznatovic. He also represents the American agency Excel, which is one of the 3 biggest basketball agents in the world.

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