BeoBasket Ltd – Europe’s Leading Basketball Agency Arrives in Israel
BeoBasket Ltd is a Slovenian-Serbian sports management agency headquartered in Belgrade, founded in 1995 by former professional basketball player and attorney Miško Ražnatović – an iconic figure in the European basketball scene and one of the most influential agents in the sport’s history.
The agency holds the record for the highest number of signed players in the EuroLeague, EuroCup, and other top-tier national leagues across Europe, including some of the most lucrative and high-profile contracts in the continent. In collaboration with Excel Sports Management, BeoBasket is also the leading European agency in terms of the number of players represented in the NBA. [According to Wikipedia]
Thanks to Miško Ražnatović’s vision, BeoBasket has become more than just a representation agency – it is a launching pad for rising stars, many of whom have gone on to reach the heights of the NBA.
Miško Ražnatović – The Man Behind the Empire
Ražnatović, a former professional player from Belgrade and a trained lawyer, is considered one of the architects of modern European basketball.
He was instrumental in the transition of players like Nikola Jokić and many others from European leagues to the NBA, shifting the global balance of power in professional basketball.
In recent years, BeoBasket has consistently ranked as the number one agency in Europe based on the number of players it represents in the EuroLeague – between 46 to 60 players each season, according to Eurohoops rankings (2023–2025).
It is also considered the leading European agency in terms of active players in the NBA and serves as an official partner of elite global agencies, including Excel Sports Management – the second-largest player representation agency in the United States.
Now Represented in Israel – BeoBasket Has Arrived
As of June 2025, Ron Sport Agency, headed by veteran agent Roni Lupo, is the official and exclusive representative of BeoBasket in Israel, through a strategic partnership for representing top-tier basketball talent.
This partnership also establishes a direct link to Excel Sports Management in the U.S., positioning Roni Lupo as a true bridge between Israeli basketball players and the world’s leading leagues.
A Game-Changing Opportunity for Ambitious Israeli Players
✅ Direct Access to Europe’s Leading Agency
Israeli players represented by Roni Lupo will gain direct exposure to key decision-makers in the EuroLeague and NBA, with opportunities to secure top-tier contracts throughout Europe and the U.S.
✅ Elite Legal, Contractual, and Marketing Support
BeoBasket’s advanced legal infrastructure, combined with Roni Lupo’s expertise in navigating the local league landscape, ensures professional handling of all bureaucratic and business aspects.
✅ Personalized Career Guidance – Local and Global
With over 25 years of experience in the Israeli basketball scene, Roni Lupo brings essential cultural insight and strategic vision to managing careers abroad – fully aligned with BeoBasket’s international model.
✅ International Exposure and Brand Development
A powerful network of clubs, coaches, and marketing firms positions represented players for sponsorship deals, international appearances, and long-term brand building.
This Partnership Marks a Historic Opportunity for Israeli Basketball Players
No longer limited to local representation, players now have a direct path to the top levels of European and American basketball, under the guidance of one of the most prominent names in the sport – Miško Ražnatović.
If your goal is not just to play basketball but to make a lasting impact on the game – Roni Lupo is your gateway.
This international collaboration, the experience, and the proven track record open the door to a world-class career.
All that remains is for you to excel in your passion: basketball.
Experience Is the Name of the Game
If you’ve found your way here, chances are you’re looking for knowledge and guidance in the world of basketball. So let me introduce myself:
I’m Roni Lupo, a basketball players’ agent with over 20 years of experience. My profession is turning passion for the game into a professional and successful career.
Over the years, I’ve helped hundreds of Israeli and international players rise through the ranks. Many of them now play in Israel’s top leagues and have achieved impressive milestones in their careers.
In 2001, I founded Ron Sport Agency with the goal of representing players in Israel and advancing their professional paths.
I’m a graduate of the Wingate Institute for Physical Education and Sports, certified in basketball coaching, and throughout the years I’ve built a vast network of trusted relationships with Israeli coaches and managers – based on professionalism, integrity, and long-standing personal connections.
